Toro. Toro. Toro

Nobody ever lives their life all the way up except bull-fighters, Ernest Hemingway wrote in his 1926 classic The Sun Also Rises. This week, Fortune turns to a feature Hemingway penned for the magazine’s March 1930 issue on the harsh, unforgiving, and, for a select few, immensely lucrative business of bullfighting.

A-ha (2)

Data suggest: marriages in Alabama are causing deaths by electrocution, divorces in South Carolina are causing bees to produce more honey, and Nicolas Cage movies are saving thousands of lives each year.